#Leave adwords editor how to

The AdWords set up process is dumbed down because Google wants you to get you started advertising quickly. Are you more likely to click on an ad that matches your Google search, or an ad that's totally generic? I'd say that approximately 100% of the time, users prefer ads that match their search. Think about ads and keywords from a user perspective. And your single ad will be matched to about 100 generic and overpriced keywords. If you follow Google's default process for setting up your account, you'll have one campaign, one ad group, and one ad.

And, Google is more than happy to give you bad AdWords advice. Instead, they wind up trusting Google's account setup process. Healthy account structureДЄ tight relationship between keywords and ads is what I refer to as вЂњhealthy account structure.вЂќД«ut most new advertisers don't create this type of detailed account structure. The function of an ad group is to organize your keywords and ads in a tightly matched, almost one-to-one, relationship.

Ads that match the search are also a better experience for the user. The closer your ads match the search, the more likely they are to display. Ad groups contain your ads and your keywords.Д®very time someone does a google search they enter a search term, or keyword. And you can have multiple ad groups within a campaign. Running more than one campaign allows you to test your targeting settings.Д®very campaign contains ad groups. To become efficient with your ads, you want to create multiple campaigns. When most people get started with AdWords, they only create one campaign for their ads. You set things like daily budget, location targeting, language and network targeting at a campaign level. The campaign level is where you control the main settings for your ads. Within in an account, you have campaigns. In AdWords, your account identifies you with Google and controls your billing settings. An AdWords account houses all your information To understand how single keyword ad groups work, we have to take a step back, and look at basic AdWords account structure.

#Leave adwords editor how to

How to use single keyword ad groups (SKAGs) On the other hand, there are also some scenarios where this strategy can kill your AdWords account (or pronounce it DOA). There's a reason why this strategy works, and there are some shortcuts to implementing single keyword ad groups in your campaigns. So before you rush off to start breaking down your ad groupsвЂ¦ SKAGs are all the rage right now because the PPC community has figured out this is a consistently profitable strategy!Д«ut like most things people get all worked up about вЂ“ There's a time and place for everything. So, I have a lot history with single keyword ad groups. I've been using SKAGs since before they had a name. (Leave it to Millennials to come up with a trendy name for optimizing your ad groups!)ДЄs it turns out, I'm old school. Do you use SKAGs? Yes, SKAGs вЂ“ That's what the kids are calling single keyword ad groups these days.